AI Spy Media celebrated its first birthday in May 2025.  What a year it has been, looking back on the magazine it had all been highs.  The advent of AI brought amazing stories to the pages of it from healing cancer with gene therapy by Dr Patrick Sewell to the inspirational Jabe Peake who use AI to get his maths degree which was an inspiring story to read.

The publication it made me realise as wonderful as it was to provide a safe space to celebrate AI, entrepreneurs and investors it is the people now more than the AI who peak my interested in as an Editor.  From running work shops on sales at accelerators like Bloc Dojo to content creation work shops for Founders Club and Rare Founders, it is clear the product fit was not as it had intended to be.  Thus the developing of an online programme on Whop, to support the remote delivery of topics AI Spy had been booked to moderate and do talks on at events.  As the Editor of AI Spy I was constantly booked to talk about entrepreneurship, content creation, personal brand , PR, sales, alternative holistic health solutions, not AI.  The only time AI was discussed was on live news podcasts.   After being recruited for a temp Chief of Staff role to implement a transformation programme to 'increase productivity and remove burn out risk', it became clear time to rebrand, package and focus.  A pivot was necessary hence the birth of 10X Founder thus creating a brand which brings together under one title the services and product the ecosystem wants and needs.  

When I was testing a couple of product to review in AI Spy, AI Kat and Launch Lemonade, I realised the brands I had were no longer serving me or the community which has built its self up around them effectively.  They didn't focus on my current focus or interests which all converge around how to help founders grow faster without burn out.  That is a combination of holistic alt health, personal development, PR, Personal Branding and Sales knowledge.  Founders want to know how to bootstrap, thus growing through revenue to unicorn status.  There is only one unicorn in Scotland, I would like to see more running around feckless and care free in the Caledonian forest.

Sign up for the newsletter to find out about opportunities to be featured, each quarter we will have different themes and do a call for submission from founders, investors and seek thought leadership pieces.  

FYI The magazine is based on merit you cannot pay for editorial.  

You can pay for an advert and to sponsor it.  

The magazine is spit into three section female founders, male founders and holistic health solutions for all.  

There are staff writers who are specialists in their fields whether that be writing about neurodiversity and founding a business, Web3, Gamification, Investment and so forth.

Enjoy the new ecosystem folks and thank you for joining me on this journey.

Yours aye

Thea Montgomerie Anderson 
Editor at Large 
10X Founder
thea@10xfounder.net